企业发展与核心竞争力（Enterprise development and core competence）.docVIP

企业发展与核心竞争力（Enterprise development and core competence） From 1990, Prahalad and Hamel first proposed the core competence to now, theorists and practitioners related at home and abroad is like finding a new management, built around its multi-faceted exploration to explore, make a variety of interpretation of the core competitiveness, and continue to expand, the connotation and extension of today, the core competence has become generation the term scale of enterprise development or not, whether in theory or in practice are hot. What will the core competitiveness brilliantly summed up as organization in the integrated knowledge and learning skills, especially how to coordinate all kinds of production technology and how many knowledge integration. Generally speaking, the core competitiveness is neither product nor service, but the knowledge and skills behind the expansion and improvement of products and services. If an enterprise wants to develop in a globalized and information-based society, it must have its own core competence. Any enterprise the core competitiveness isnt general have the manpower, resources, management, technology and other aspects of the ability, but one of the other companies not to learn, not move, only no branch, social and customer and indispensable ability. How to make the enterprise competitive, and then have other enterprises can not go beyond the core competitiveness, is the key to business strategy. In the view of Prahalad and Hamel, the most obvious characteristics of the core competitiveness of the two main points: one is the market positioning and aligning the needs of customers, the two is difficult to be imitated by the competitors. That is, to have their own advantages, foreign to meet customer needs. It is well known that market positioning is aimed at customer needs. Especially now that it is the buyers market, all the outside customer needs can be supplied. The key now is how to find the potential needs of customers and provide appr