区域品牌 区域品牌含义（Regional brand; regional brand; meaning）.docVIP

区域品牌 区域品牌含义（Regional brand; regional brand; meaning） First, regional brand characteristics, performance and its important role The so-called brand, refers to the quality of goods and its function of specific signs, it is a commodity name, terminology, marks, symbols, patterns and other factors. While regional brand is a regional and some kind of products or industries linked to form a certain regional characteristics of industrial brands. . Regional brand is also a kind of resource. It has the same function as mineral resources, water power and other human resources, as well as the human landscape. It also has a strong function to support regional economic development. The development of regional economy in China shows that the economically developed areas are relatively good areas for regional brand development, and regional brand building is of great significance to the upgrading of industrial clusters and regional economic development. Many enterprises in the cluster, especially small and medium-sized private enterprises generally do not rely on their own trademarks, brands and well-known enterprises to expand the market, more important is to rely on regional markets and brands to participate in market competition. Regional brand competitiveness is the external performance of regional industrial clusters competitiveness in the market of the materialization and commercialization of industrial clusters in any of the existing core competitive advantages, such as resource advantage, technology advantage, talent advantage, management advantage, marketing advantages are transformed the advantages of regional brand competitiveness only in this way, the majority of private small and medium-sized enterprises to achieve sustainable survival and development in the fierce competition in the market economy environment. Is the important role of the regional brand: first, the regional brand can provide public brand effect for the development of regional economy; secondly, prov