区域品牌的内核及其外在作用形式分析（Analysis of the core of regional brand and its external form of action）.docVIP

区域品牌的内核及其外在作用形式分析（Analysis of the core of regional brand and its external form of action） Abstract: This paper takes the property rights theory as the analysis tool, to explore the regional brand core problem, pointed out that the share of property rights is the core feature of regional brand, regional brand is a kernel level kernel, to regional values for the regional brand is the brand competitiveness of the region core. On this basis, the external form of regional brand is discussed. Key words: regional brand; core; external form of action At present, the research on brand development and brand management is becoming the focus of enterprise economic research. The researchers try to analyze the internal core competence and its external market competitiveness from the perspective of brand mechanism. However, the research on the mechanism of brand action is always under the following theoretical kernel, that is, brand theory research is a theory of enterprise brand based on private property rights. The research on the regional brand theory based on the common property right has not formed a mature analysis paradigm. This paper attempts to explore the core of regional brand and its external form of action from the perspective of shared property rights. Literature review and evaluation About the definition of regional brand, existing research data mainly from the following aspects: one is inclined to external form from the perspective of brand definition, will be defined as regional brand, regional brand is an area with common industry characteristics of the brand. This regional brand definition gives a clear information, that is, regional brand is not a real application of the characteristics of the use of assets category, but a regional industry of common personality characteristics of the summary. Consumers can only be informed of the overall characteristics of the regional industry, and can not obtain a clear single brand information. For example, the manufacturin