品牌利剑再助日本7-11跨越困境（Brand sword to help Japan 7-11 across the difficult position）.docVIP

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品牌利剑再助日本7-11跨越困境（Brand sword to help Japan 7-11 across the difficult position）.doc

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品牌利剑再助日本7-11跨越困境（Brand sword to help Japan 7-11 across the difficult position）

品牌利剑再助日本7-11跨越困境（Brand sword to help Japan 7-11 across the difficult position） Global convenience store chain giant -- 7-11 Japanese convenience stores, mainly in the sale of commercial food and daily necessities as the main business, the business area restrictions, display of goods is limited, can not meet the needs of consumers to choose, and be lost to other retail formats in the products. But the Japan 7-1l convenience store in the service has a stroke above 24 hours a day and night, in addition to about business, and other service delivery, photofinishing, collection of utilities, stamps for sale, sale, sale tickets for the concert tickets, travel agency business, selling coupons, coupons hot springs ski cable channel to raise. Background A few years ago, compared to the domestic Shanghai convenience store market overall into a vicious competition the embarrassingsituation, previously made in the Asia Pacific region franchise Thailand Zhengda Group under the jurisdiction of the 7-11 chain of convenience stores also encountered difficulties in China, based on the previous domestic mainstream media reports: because Thailand is 43 stores only 1/3 stores profit. So Thailand Zhengda Group 7-11 Chain Store Co. the company has stopped in the Chinese market expansion plans, and is considering in Chinese stores all closed. According to relevant reports disclosed: as of now, the 7-11 chain convenience stores only in Guangzhou, the rapid development momentum, the number of stores is relatively more. In Beijing, 7-11 convenience store chain although has opened 36 stores, but the operation has been difficult to satisfactory, perhaps with Beijing the convenience store business environment, after all, the Beijing market the convenience store almost all losses. Japan appears to be in the process of localization, 7-11, business in China is experiencing setbacks and urgent test...... Reproduce 7-11 of Japans brand growth trajectory Japan, known as the worlds 7-11, is affiliated