品牌力时代的三个一原则（Three principles in the era of brand power）.docVIP

品牌力时代的三个一原则（Three principles in the era of brand power） Health care products are the fastest and fastest market segment. A brand for a long time to occupy the market is not realistic, health care products enterprises in recent years the rapid growth, but many health care enterprises in the market are a flash in the pan. Why is it difficult for health care products to last long?. There are four reasons for this: one is the competition, more and more people troubled water; two is the continuous emergence of new technology, health care technology is an inevitable road, and the pace of technological development is no enterprise can control the time, this will inevitably lead to the advantages of shorter and shorter; three is the health care enterprises are lack of good brand planning ability, he shut the door with the experience, it is difficult to grasp the laws of the market, quite a few detours; four is the health care decision-makers blundering, much more big pot soup, do not rush to the market in the circle of money, basic work to do solid. From the current market situation, health care products enterprises most lack of brand and product planning capabilities, this short board seriously restricting the development of health care products business. What needs to be reminded is that even though health care enterprises have special people who do brand strategy, even if the strategy is partially impeccable. However, in the premise of the right strategy, advertising performance is also very important, this one will have to pay for the brain can not be. The brain is not a panacea, but can not cure the brain. Moreover, health care products companies mostly symptom complex: the distribution rate base, terminal promotion is not enough, visibility is not enough, the product vitality is not strong, the promotion of funds, limited investment difficult and so on cause. The brain is the role of finding out the problems and solve the problem of the executable program, and to solv