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品牌管理象鹰一样锐不可挡(Brand management like an eagle Ruibukedang)
品牌管理象鹰一样锐不可挡(Brand management like an eagle Ruibukedang)
Flying incisively and vividly
Flying passion
Eternal flight
Life was meant to fly
In the world of eagles, except to fly
No day and night
- signature
Most ferocious Eagle - birds, represents brave strength and victory. In June 20, 1782, Congress passed a resolution to North America Special Condor as Americas national bird, and the bird as the emblem of the main body.
Double claw is strong and sharp, powerful wings, plus a pair to catch prey beak. The outbreak of a strong lethality, often in the eagle dive prey specific to the breeze shiver all over though not cold immediately killed.
In the fierce market, threatened by growing crises to make the brand, set up million in the arena, you have to have an eagles murderous spirit, and can not be arrogant.
Brand management, should be the same as unstoppable as eagles, Hawks brand management has five main points: higher and farther, faster, more accurate and more.
1. higher: the eagle is one of the highest flying birds, can fly over the roof of the world - Mount Qomolangma, flying height of more than 9000 meters, otherwise it may hit a steep cliff on the cliff killed.
The same brand to avoid the fate of mortality, such as Eagles cleaved the sky. must fly high. Brand height can be divided into two levels to understand. First, the value of the brand height, two is the height of the media.
The height of brand value determines the space for brand growth. The Olympic Games are world class brand, Lenovo is a domestic IT brand, the brand value of both is highly incomparable. In March 26, 2004, Lenovo Group and International Olympic Committee signed a cooperation agreement, officially announced the sixth International Olympic Committee global partners (TOP partners), this is the history of the Olympic Games Chinese won the qualification of enterprises for the first time. According to the principle of the Olympic sponsors have exclusive TOP, starting in 2005 from the period of
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