外销型企业明明白白做营销（Export oriented enterprises plainly do marketing）.docVIP

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外销型企业明明白白做营销（Export oriented enterprises plainly do marketing）.doc

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外销型企业明明白白做营销（Export oriented enterprises plainly do marketing）

外销型企业明明白白做营销（Export oriented enterprises plainly do marketing） Many export-oriented enterprises transferred from export sales, tend toward two extremes, one is because not familiar with the domestic market, develop early in the market, when the investment, did not dare move, this situation is not worth worrying about, with the passage of time, the enterprise market will be pushed forward, but the slow lane the problem; two is that the generous investment will have a high income, many export-oriented enterprises are not poor, some cash flow is still quite abundant, see the opportunity, there will be dare to do everything passion and impulse, this situation is of great concern, many companies tend to come out from a pit, a careless move, jumped into a bottomless pit this requires, export-oriented enterprises in stride before the transformation, must understand the basic rules of marketing in depth Chinese market, must see a lot in the domestic market has been hard numbers The local enterprises where lost in where, detours, less tuition at the same time, to avoid becoming fodder. Marketing is communication, many domestic enterprises in the marketing and promotion expenses of long-term high, sales department became the largest cost center, there are a lot of big advertising expenses, not only bring huge gains, but like the dashuipiao, not what the waves, disappears. No wonder many enterprises to issue such a feeling: at least half of advertising is wasted, but dont know which half, in fact, is more than half, more likely to be more than 80%. Where is the problem? The key is to spread the marketing of many enterprises, the lack of systematic planning, lack of effective monitoring, not a good grasp of the balance point, in no need to increase communication time, still in excess investment, even caused a fall situation. After repeated failures and heavy costs, the painful reality of the defeat has prompted these enterprises to reflect on the difficulties of excessive marke