大区经理如何建立三赢市场局面（How to build the district manager win market situation）.docVIP

大区经理如何建立三赢市场局面（How to build the district manager win market situation） The district manager in different types of enterprises (private enterprises, foreign multinational companies, state-owned enterprises), the different stages of development of enterprises (the initial introduction stage, growth stage and maturity stage) in different stages of development and regional market undertakes the functions and roles are different. Under the current economic crisis, a large number of foreign export enterprises have prepared or been involved in the domestic market, and a large number of domestic private enterprises are tottering on the market, and hard to support. The author summarizes 12 years of market experience and other marketing fellow trader experience, the current environment, private enterprises in the domestic market starting period (usually 2 years) how to locate the area manager, how to achieve a large area manager and enterprise, dealers win-win situation, make some wise remark of an experienced person. A district manager of private enterprises pioneer, is take cities and seize territory win the first step. 1. Understand the importance of the regional manager in the market In fact, there have been domestic market operation experience, experience the business owner and general manager of marketing are clear, private enterprises in the allocation of resources and are not mature, there is no brand foundation and model mature market conditions, to achieve the development and construction of regional market 3-5 core market construction and national 1/3 in the initial stage the district manager, who is the general manager of marketing in addition to the most important position, they bear the mature than private enterprises, state-owned enterprises or foreign norms of the district manager more heavy burden, greater market pressure, higher capacity requirements and psychological quality. With good success or failure! 2. Understand the ability and quality requirements o