如何建立和完善新闻发言人制度（How to establish and perfect the news spokesman system）.docVIP

如何建立和完善新闻发言人制度（How to establish and perfect the news spokesman system） With the further opening of the market, enterprises are constantly being supervised and reported by newspapers, television, websites and other media. At the same time, more and more enterprises begin to attach importance to the establishment of news spokesman system. Enterprises through public information issued by the press can guide public opinion, enhance the corporate image and social image, and in the event of crisis, the adverse impact will be reduced to the minimum. However, so far, many companies still do not know the news spokesman system well or operate improperly. For example, who served as the spokesman, held a press conference in what circumstances, how to invite and receive news, how to choose the time and place of the conference, a reporter may propose how to predict problems and so on, are lack of correct understanding. According to the experience of the domestic advanced enterprises and their own experience, the author answers these questions. I. basic norms for press releases Enterprises will set up news spokesman system, and should focus on the following contents: 1., establish a sound working mechanism. The main task is to set up a fixed working group on news speeches and to give a clear division of work concerning press releases. For example, who should be determined as a spokesman, who answered the daily telegram calls, who organized the news conference, who drafted the press release and ready to answer caliber, and so on. The staff engaged in the press release, especially the press spokesman, should have higher professional qualities. Because they are dealing directly with journalists, any mistake may have a big impact on the business. At present, the majority of enterprises are issued by the Department of communication as a news release, but who will serve as a spokesman for the post, companies are doing a variety of practices. Some enterprises held by the boss personally,