声光特技的促销应用（Promotional applications of sound and light effects）.docVIP

声光特技的促销应用（Promotional applications of sound and light effects） In the RVSP brand management system, promotion is reflected in the process from script creation to drama performance. Like shadow play itself, it also uses magic light special effects to show fantasy and fairy scenes, so as to achieve attractive artistic effects, thus strengthening the appeal of the plot. In the #8226 version of Kotler Philip; marketing management, as in 4P marketing promotion combination redefined as integrated communication combination, tied for promotional 5 main communication tools: advertising, sales promotion, public relations, personal selling and direct marketing. The American advertising agents association explains this to integrated marketing communications:...... A marketing plan, it should be a comprehensive plan to confirm the evaluation of various communication methods of the strategic role of value added -- for example, general advertising, direct response, sales promotion and public relations, and the combination of these methods, based on the seamless integration of distributed information, to provide a clear and consistent communication effect and maximum. There seems to be no doubt that promotion is a means of communication rather than a means of reaching a one-time sales target. Common domestic brands currently suffering from promotion numbness disease, it is said that enterprises frequent large-scale promotional activities launched, but the market response was flat, the reason is the enterprise promotion as conventional means of sales promotion simple list, but ignore the promotion essence as spread. Since it is spread, then the promotion must reflect the balance of strategy and creativity. Creative promotions can form a sales force spread effect. Light stunt artistic rendering is to praise the promotion of magical charm, the acousto-optic stunt contains at least this meaning: first, marketing practices should not be monotonous, but a rich three-dimensional, is const