如何有效进行房地产企业品牌塑造（How to effectively shape the brand of real estate enterprises）.docVIP

如何有效进行房地产企业品牌塑造（How to effectively shape the brand of real estate enterprises） There is such an interesting phenomenon, when you in Guangzhou, Shenzhen, Shanghai or Beijing Street casually stop an ordinary consumer, ask him to know and understand what appliance brand? He will tell you without hesitation, Konka, Changhong, TCL, the United States and other brands. But when you ask him what the real estate brand, after some consideration, Guangzhou consumers will tell you Hopson, Pearl River Investment, R F, Shenzhen Hengda; consumers will tell you Vanke, China Merchants, and the overseas Chinese town; Shanghai consumers will tell you, the land, green space and Shimao COSCO Beijing, the consumer will tell you the Huayuan land, Wan Tong, sunshine 100, modern SOHO. Why on the household electrical appliance brand, Guangzhou, Shenzhen, Shanghai and Beijing four places consumers can show amazing consistency, and on the real estate brand, four places there is such a big difference? Similarly, once asked a well-known real estate business mister, in his mind, the current real estate industry there is no brand to do a better business? What are the real national real estate brands? He thought for a while, said that at present it can be regarded as a national real estate brand, and the brand can do business is only Vanke, but also relatively reluctantly. Compared with the appliance industry, why is the real estate industry lack of national well-known brands? About how to shape their own brand of household electrical appliance enterprises, the industry now has a sound theoretical system and more mature methods for reference. But for real estate enterprises, how to effectively shape their own brands? At present, it seems that the discussion is not very sufficient, both theoretical and practical circles have no relatively systematic and mature theories and methods. Although the brand of real estate enterprises can draw on the experience of the appliance industry, but because of the