如何用色彩引导消费（How to guide consumption with color）.docVIP

如何用色彩引导消费（How to guide consumption with color） A survey of American popular color research center, there is a 7 second law in the selection of goods: in the face of a superb collection of beautiful things goods, people only need 7 seconds to determine whether the goods of interest. In this brief and critical 7 seconds, color accounts for 67%, becoming an important factor in determining peoples taste for goods. Visible, visual color to form a persons first impression. In addition, each color has a different language, representing the people of different emotions, different color collocation is to enrich the peoples emotions, a good product in the choice of colors, can let a person arouse ideological resonance, emotional interaction, and then touch the consumer. Therefore, it is very important to use good colors to convey the product information accurately. I. the guiding power of color in the era of emotional consumption Color is a visual phenomenon of visual pigment excitability, a physiological response to color vision is the material effect on human visual organ caused by the psychological reaction for people, produced a corresponding psychological reaction. With entering the social consumption into the emotional consumption era, consumer goods in addition to meet their own needs in the use of functions, but also pay more attention to product can be obtained in the use of spiritual pleasure, and to meet the psychological needs, is the aesthetic level, such as the color of the product, product modeling, etc. the demand. To some extent, it has become a kind of aesthetic behavior under the domination of love of beauty. The appearance of the product, the color of the package, and the colors and tones used in the advertisement will directly influence the psychology of consumers, thus affecting the feelings of consumers, and thus affecting their consumer behavior. Generally speaking, consumers in the purchase of products is mainly by vision, under the premise of ensurin