就这样开创蓝海,乐活滋果汁策划记实（In this way, create a blue ocean, LOHAS fruit juice planning record）.docVIP

就这样开创蓝海,乐活滋果汁策划记实（In this way, create a blue ocean, LOHAS fruit juice planning record） Since 2008, the fruit juice market has come out with a dark horse. With machine + Juice chimeric marketing practices, and live music in the market for less than a years time, it abruptly intensified competition in the fruit juice market, open their own piece of the new world. LOHAS products from Beijing LOHAS Technology Development Co., Ltd. R D and production, the author as the companys marketing consultant, presided over the entire series of baked products. We know that modern commercial warfare requires innovation, and innovation is mainly reflected in the product innovation and business model choice. LOHAS is through the business model of innovation, to achieve differentiated competition, so that enterprises in a short period of time to win the market. Juice Red Sea, one can not see the edge The domestic fruit juice beverage industry since the world started at the beginning of 90s, the Huiyuan Juice, Kangshifu, unified enterprise for many years the guide, formed more and more consumer groups and continued drinking habits, Chinese per capita reference juice from 0 to start, to the current development of nearly 2 liters per person per year, although the data from the per capita annual consumption of nearly 60 liters compared to Europe and America is still a big gap, but because of the domestic fruit juice consumption group mainly concentrated in the city market, therefore, with more and more enterprises in recent years in the domestic fruit juice beverage industry competition has become intense, it is a boundless sea. Small and medium-sized enterprises in the emerging juice market share, it is difficult for consumers to guide even as can be imagined, put aside, only various supermarkets, hotels and other terminal outlets of the high fees into the store is enough to make the most of the enterprises. Then, the new fruit juice enterprises want to survive in such a big environment.