广告设计排版技巧（Advertising design, typesetting skills）.docVIP

广告设计排版技巧（Advertising design, typesetting skills） Advertising design: Typesetting skills Key words: advertising design, advertising skills, layout design, layout, copy method Advertising design: Typesetting skills Choreography - easy to read, choreography must be able to reflect your strategy. Brand impressions - and must allow readers to receive your messages. One of the protagonists of Xue Mayr anthology Survey (Miles Shepard) said: the arrangement must be designed to facilitate visual flow, we must pay attention to, must not have any place to perplex the reader. The layout should follow a natural reading order. The more difficult it is for readers to find ways to read them, the less they see them. Layout design - Title Position: top or bottom? The study found that, on average, the ads placed below the illustration were 10% more readers than the headline above the illustration. The best time to put the title above is when the title is the most important factor in the whole advertisement, and when the reader sees the headline at a glance. But at this point it is not appropriate to use too large pictures, so as not to disturb the title, may wish to make your picture attached to the title. Editing - newspapers, magazines, and advertising, who do better; the main purpose of the editorial content of a general publication is to arouse the interest of the reader; the function of the advertisement is to sell it to the reader. Therefore, the design of the selected works must be more effective than the layout of the publications. But does advertising design really play a bigger role? Are they more attractive or easier to read? What are the common features of newspaper layout? They seem to have the information they look simple, easy to read - not some factors hinder reading they follow the reading order of nature but exaggerated title text looks clear and legible and makes people want to look not to text on the picture above, will not be inclined to typeset or anti white What