百事八步拜访（Pepsi eight step visit）.docVIP

百事八步拜访（Pepsi eight step visit） Pepsi Cola visits eight steps Planning to visit customers is one of the most unique service strategies of Pepsi cola. PepsiCo Incs direct selling representative (small shop sales representative), each person has about 100 or more (different regional customer share is different), stable and mature small shop customers. And like a small grocery stores, restaurants, cold drink stalls in this type of customer, because of its business scale, funds are limited, so they asked the unit purchase amount is relatively low, but the purchase frequency requirements are very high. In the face of these characteristics of customer, if not an effective sales visit plan and visit shop sales model, sales representative in visiting customers, it is difficult to ensure that reasonable arrangements in the sales line on time, to fully grasp the line of customers, so as to cause a visit in the process of omission customers and lead customers out of stock, out of stock and a series of work performance and customer satisfaction phenomenon. In order to make the sales representative in the sales line can arrange the visiting time, at each point of sale to provide consistent quality service, eliminate customer stock, out of stock, and help sales representatives can truly become the customers business consultant, so as to establish a good relationship with customers, Pepsi Co asked all of the sales representatives in the sales process every day that must be in accordance with the company to develop, with normative and the mode of the eight step plan to visit to visit customer (visit key customers of the eight steps and this is similar). Visit the eight step is Pepsi service customers, winning terminal sharp weapon, we have been referred to as: plan to visit customers, Tianlong eight steps.. The first step: preparation Every day the sales representative should do the preparatory work before visiting the customer. The work mainly includes: No personal inspection instr