Unit 5 Inside advertising 导学案3.docVIP

Unit 5 Inside advertising 导学案 Language study for Reading 1 Step 1 Words revision Use the words in the text to take the place of the words in red. 1. This shop sells clothes of all kinds. 2. Advertisements are everywhere in our daily lives. 3. The teacher told us that the school would be closed for one day next week. 4. We have a desire to become respectable citizens. 5. Only big companies can afford television ads. 6. What is the cost of putting an ad on the Internet? 7. Most shampoo products depend on an ad with good visual effects. 8. Advertising cigarettes is not allowed in China. 9. Not all advertisers are honest. 10. I’ve known Ben for many years. He is worthy of trust. Suggestive answer: 1. garments 2. adverts/ads 3. informed 4. worthy 5. corporations 6. expense 7. rely 8. banned 9. decent 10. trustworthy Step 2 language study 1. come across = meet with 偶然遇见；偶然发现。 我无意中在一本书的封面上看到他的名字。 I came across his name on the cover of a book. 我刚才偶然碰到你的一个老同学。 I’ve just come across one of your former classmates. ★more phrases sharing the same meaning with come across: run into bump into notice discover encounter 2. Analyze the sentence: Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements. ◆ walking: 移动的；活动的 姚明和王治郅是两位篮球运动员，他们被西方的一些体育新闻记者形容为“移动的长城”。 Yao Ming and Wang Zhizhi the two basketball players, have been described as the “Walking Great Wall” by some Western sportswriters. ② 他是我们班的“活词典”。 He is the “walking dictionary” in our class. 要是你穿这么艳的衣服，很容易成为“活靶子”。 You would become a “walking target” if you dressed in such a bright color. 3. inform = tell 通知 inform sb. (of/about sth.) 她通知他们他已经到达。 She informed them of his arrival. inform (that clause) 他们得到了儿子阵亡的通知。 They were informed that their son was killed in battle. be well informed about sth. 精通某事；对某事消息灵通 4. appeal to sb. 有吸引力，有感染力，引起兴趣 想到要在雨中久等使人扫兴。 Th