房地产网站体验满意度对客户到访现场意愿影响地研究.pdf

房地产网站体验满意度对客户到访现场意愿的影响研究 of RealEstateWebsite SatisfactioNsEffecton Title：Study Experiential Customers VisitingWillingness Economicsand Major：TechnologicalManagement Yanhua Name：Huang Supervisor：AssociateProf．HuangLinjun Abstract Withthe ofnetwork Intemethas rapiddevelopmenttechnology,the integrated into lives．Realestatewebsitehasbecomea channelin people’S significant cognitive the doestherealestatewebsite consumers’purchase decision-makingproeess．How satisfactionaffect experience the of the consumers’willingnessvisiting building locale?The betweenthe andwebsite relationship visitingwillingness experiential satisfactionconcernsthe ofrealestate onthe marketingmanager enterprise．Based information Success the ofconsumer model，technologyacceptancemodel，and theory research decision-makingprocess，thisconstructedaresearchmodelwimfour andthree assumptionsvariables．Thethreevariablesarewebsite satisfaction,brand trust，and visitingwillingness． BasedontheWebsite