《儿童产业高层决策参考》第165期(简版).pdf

儿童产业高层决策参考 第165 期 与您携手，成就中国儿童产业美好未来！ 中国儿童产业研究中心 （China Research Center for Children’s Industry ，简称 CRCCI 或中童 研 ）是国内首家专门致力于儿童产业及产业投资价值研究的专业性服务机构。以消费者行为 为导向，结合传统的行业分类标准，中童研将儿童产业划分为 12 大行业、50 余个子行业。 中童研通过“宏观研究——行业研究——企业/项目调研”的自上而下研究方法，以供需 矛盾为核心，深入、准确地找出行业发展的价值点及最具成长潜力的企业及项目，为企业提 供跨行业合作平台及战略发展全面解决方案。 本刊系中童研与业内高层人士及机构分享产业信息的平台，以产业政策动态、行业市场 趋势、热点事件解读为主。本刊所采用信息均来源于公开资料，点评亦是基于此公开资料的 简要评述。如欲更深入了解本刊中的信息，或希望与中童研进行进一步的交流和探讨，欢迎 您直接与我们联系，联系方式见本刊封底。 本刊仅供内部交流，请务必阅读正文之后的法律声明。 发现产业价值·推动产业成长 1 / 54 儿童产业高层决策参考 第165 期 目 录 【儿童快速消费品制造业】···································································································4 青蛙王子2012 中报：净利增长近五成，继续加强品牌建设························································5 【童装、童鞋行业】··················································································································8 ★ 森马服饰 2012 中报：净利降四成，巴拉巴拉营收首下滑························································9 ★ 好孩子集团成美国 SKECHERS 童鞋内地代理········································································12 【儿童教育行业】··················································································································15 ★ 香港幼教机构乐之优儿拓展内地早教市场··········································································16 【儿童出版行业】··················································································································19 开卷少儿畅销书第35 周榜单：无新力作上市············································································20 【儿童玩教具行业】··············································································································21 高乐股份2012 中报：财政补贴骤减，内销快速增长······························································22