2015年上海电视节白玉兰电视论坛日程6月9日周二时间6月9日9.pdfVIP

2015 年上海电视节 白玉兰电视论坛日程 6 月9 日周二 时间：6 月9 日 9:30—11:30 地点：上海展览中心中央大厅3 号活动厅 题目：视频网站破局：一剧两星下电视剧新策略 简介：视频网站在过去的一年里迅速成长,力图从产业初端拓宽版图, 积极深耕精品电视剧以 及其周边的放射性营销可能，打破传统的编播格局。卫视电视台也初涉网播，发展独家网络 播放平台，追求产业链的完整性。传统与新兴的平台在数字碎片化时代，远非简单的二元博 弈状态。彼此之间的互相输出，资源的共享给电视剧的编播制策划上带来了什么样的新契机 与可能性？网上付费是否会走向成熟？具体以何种方式？来自不同平台的电视剧编播制精 英会和大家分享策略背后的经验与挑战。 主持人：王丽萍，中国电视剧编剧工作委员会常务副会长、国家一级编剧 嘉宾： （以姓氏首字母英文排序） 白一骢， 网络剧编剧、导演、监制 蔡艺侬， 影视制片人、唐人影视有限公司总裁 侯鸿亮， 著名制片人、东阳正午阳光影视有限公司董事长 王娟， 腾讯网络媒体事业群视频平台运营部副总经理、腾讯视频总编辑 吴文辉， 阅文集团CEO 联合主办：腾讯视频 Time ：9:30—11:30 Date：Tuesday, June 9th Venue: Room 3, Central Hall, Shanghai Exhibition Center Title:Broadcasting Strategy in a Cross—Platform World Brief:Video sharing websites experienced rapid growth last year, venturing into TV productions as well as exploring alternative marketing possibilities that are unavailable in traditional TV broadcasting. TV networks, meanwhile, have also moved their practices online, providing content exclusively from their traditional platforms in order to secure their own intellectual property. The relationship and interplay between traditional and new platforms is a far more intriguing one than a simple binary notion. This forum session will address the following:  New opportunities in the areas of TV production, broadcasting and program planning presented by new digital platforms  How will paid content online be reaching mass-markets in the near future? Moderator ：WANG Liping | Standing Vice President of China TV Series Screenwriters Committee, State First-Class Screenwriter Guest Speakers： BAI Yicong | Screenwriter, Director, Executive Producer CAI Yinong | President of Chinese Entertainment Shanghai ，Producer HOU Hongliang | Chairman of Daylight Entertainment, Producer WANG Juan | Dep