青岛农业大学外国语学院.pptxVIP

青岛农业大学外国语学院;Email : yingyu_tingli@sina.cn QQ :475216449; Grading: ;课程名称： Communication in International Business Communicating in International Business 教材名称： English for International Business Communication 《外经贸英语函电》上海对外贸易学院 甘鸿;Evolution of the Status of Trade;The Origin of International Trade;The Definition of International Trade;Reading makes a full man; Conference, a ready man; Writing, an exact man.读书使一个人丰富；讨论可使一个人成熟；写作使一个人精确。;学习方法（怎样学）;Outline;Chapter 3 Negotiation of a contract Unit 4 Enquiries And Replies Unit 5 Sending Proforma Invoice Unit 7 Quotations, Offers And Counter-offers Unit 8 Sales Promotion Unit 9 Orders and Their Fulfillment ;Chapter 4 Conditions of a contract Unit 10 Terms of Payment Unit 11 Packing Unit 12 Insurance Unit 13 Shipment Unit 15 Complaint and Adjustments;Chapter 5 Flexible Trade Unit 14 Agencies Unit 16 Joint Venture Unit 17 Compensation Trade Chapter 6 Miscellaneous Correspondence Unit 18 Miscellaneous;Chapter 1 IntroductionUnit 1 Business Letter Writing Main contents;There are certain essential qualities of business letters, which can be summed up in 7C’s. 1. Clarity( clearness) 2. Conciseness 3. Courtesy 4. Consideration 5. Concreteness 6. Correctness 7. Completeness;There are certain essential qualities of business letters, which can be summed up in 7C’s. 1. Clarity( clearness) 2. Conciseness 3. Courtesy 4. Consideration 5. Concreteness 6. Correctness 7. Completeness;1. Clarity a. explain yourself clearly; b. avoiding ambiguous sentences and needless jargon; c. statements in well-constructed sentences and paragraphs;;2. Conciseness a. in the fewest possible words; b. briefly but completely;;;3. Courtesy a. more than Polite; b. since