P2P网贷企业芒果金融互联网营销方案的设计与实施-论文.doc

专业硕士学位论文摘 要Web2.0）的出现及蓬勃发展。国务院的发声支持和、云计算、搜索引擎等相关技术的和支持领域。的商业模式仍处于探索发展时期营销模式也在复杂的互联网背景下被不断更新作为在机构蜕变的网贷平台以互联网思维打破单纯利用推广来实现盈利的典范的新媒体的转化投融资服务理财师控制实施效果的评估给出基于互，从而为研究相关问题时 关键词：，， Abstract With the emergence of Internet technology (currently mainly Web2.0) and the vigorous development of Internet finance came into being. The development and support of related technologies such as cloud computing, search engine and other related technologies for the development of the unicorn network of the Internet financial sector in the field of Internet finance, To a new user experience. At present, the network loan platform business model is still in the exploration and development period, the marketing model is also complex Internet + background is constantly iterative update. Mango Finance as a traditional financial institutions in the transformation of the network loan platform to break the Internet thinking to use the line to promote the use of simple to achieve profit model, pioneering through the design of financial products, mobile new media users to achieve a one-stop conversion Financing services. This paper mainly through the combination of mango financial new media, financial planner and other marketing programs, to further explore the Internet + background network loan marketing strategy, through the network loan platform industry development process, internal and external environment, from the financial product design, Risk control, user needs and other aspects of a comprehensive set of product development and design strategies, from the online marketing channels, content strategy, the transformation of new media to explore brand promotion program, and through the final implementation of the assessment results are based on mango financial management products network Marketing strategies for the comprehensive analysis and recommendations, so as to improve the strategy and other scholars in the study of relevant issues to provide a reference basis. Keywords: net loan pl