萨里国际学院2014级工商管理专业毕业论文（管理报告）选题.DOCVIP

萨里国际学院201级工商管理专业毕业论文（管理报告）选题指南 Topic Guide for BM 2014 Final Year Project (Management Report) 管理报告类别 Area of the Report 推荐主题 Example Topic 指导教师 Supervisor 1、General Management This category focuses on writing a business plan or management report at corporate level, such as the creation of a new venture, growth strategy, the establishment of company image, etc. Entrepreneurship and Business Plan Design Report on the Current Management System of Company A Plan on Developing Strategy of Company A Plan on Company Image Plan on Corporate Culture Building 付妍 (Dr. Fu Yan) 贺欣 (Dr. He Xin) 刘振华 (Dr. Zhenhua) Mr. Peter Bittler 史达 (Prof. Shi Da) 汤登朝 (Mr. Tang ) 佟姣 (Dr. Tong Jiao) 班楠楠朱华 (Dr. Zhu Hua) A/Prof. Sun Jinyue) 2、International Business This category focuses on writing a business plan/management report that is related to the “internationalization” of the company, including company’s entry strategy to a new market, localization/globalizations, etc. Strategic Plan on Overseas Investment of Company A Plan on localization operation of Multinational Company A Proposal on cross culture management of Company A 班楠楠 (Dr.Ban Nannan) 付妍 (Dr. Fu Yan) Dr. He Xin) Mr. Peter Bittler 曲毅 (Dr. Qu Yi) Tong Jiao) 朱华 (Dr. Zhu Hua)(Prof. Shi Da) Mr. Erich Matthew Eischen 3、Marketing This category focuses writing 1) business plan for company’s marketing mix, or 2) market research report, such as market analysis, consumer behavior, etc for a company. Promotion proposal on a product of Company A Annual promotion plan of Company A Marketing report of Company A Feasibility report on a product market Proposal on commercial of Company A Plan on products promotion and public relations of Company A Recommendation on service perfection of Company A 贺欣(Dr. He Xin) Mr. Peter Bittler 汤登朝 (Mr. Tang ) 佟姣 (Dr. Tong Jiao) 4、Human Resources Management and Organisational Structure This category focuses on writing a business plan for company’s HR/OB design, payment system, training, etc. Plan on organizatio