课件国际商务十四章.pptVIP

Making Alliances Work The success of an alliance is a function of: partner selection合作伙伴的选择 alliance structure联盟的构建 the manner in which the alliance is managed联盟的管理方式 Making Alliances Work A good partner:(p336) helps the firm achieve its strategic goals and has the capabilities the firm lacks and that it values 帮助企业实现它的战略目标，拥有企业所缺乏的、有价值的能力 shares the firm’s vision for the purpose of the alliance 共享企业宗旨所创建的愿景 is unlikely to try to opportunistically exploit the alliance for its own ends; that it, to expropriate the firm’s technological know-how while giving away little in return 不会试图为了自身的目的而机会