技术创新中艺术元素-工业设计.docVIP

技术创新中艺术元素:工业设计 　　摘要： 最近几年的国际市场上，一些著名的跨国企业使用工业设计战略取得巨大成功。以苹果公司为例，解释苹果公司的设计思想，分析苹果公司的工业设计创新活动，得出如下结论：工业设计反哺企业的品牌建设，工业设计驱动企业的技术创新行为，工业设计能够实现突破式创新的目标。 Abstract： In recent years， Apple Inc. created miracles one after another in the global market， which is entirely credited to its strategy of industrial design innovation. Through expounding Apple’s design thinking and analyzing its innovative procedures in product design， this paper attempts to exemplify the importance of product design for a company’s product innovation from the perspectives of brand image， technological innovation and radical i