低油价对石油物探行业的影响及应对策略-石油大学北京.pdfVIP

Vol.23, No.7 国际石油经济 2015 INTERNATIONAL PETROLEUM ECONOMICS 低油价对石油物探行业的影响及应对策略 1 2 2 1 周涛 ，牟春英 ，郝文元 ，冯连勇 ( ) 1. 中国石油大学（北京）； 2. 中国石油集团东方地球物理勘探有限公司 摘　要 ：受低油价的影响，国际石油公司大幅削减勘探开发投资，降低供应商成本，物探行业业务量减少，市场 萎缩，产品及服务价格被压低，利润空间被压缩，物探行业步入“寒冬”期。物探公司股票下跌，市值缩水；收入、 利润严重下滑，多数亏损；自由现金流减少，经营风险增加。物探公司采取了一系列应对措施：降本减支、裁员降 薪、资产模式转型、非核心业务剥离、船队规模缩减等。在这样的行业背景下，中国石油物探企业应顺应石油上游发 展趋势，将深海油气、非常规油气勘探作为长期发展战略。同时借鉴国外物探公司的应对策略，向轻资产模式转型， 提高经营灵活性；加强技术和设备创新，发展尖端物探市场；精简业务结构，平衡业务发展，创新业务模式；降本减 支，增强公司现金流。 关键词 ：石油物探；低油价；勘探开发；投资；公司经营；深海油气；非常规油气 Impact of low oil prices on the geophysical prospecting industry 1 2 2 1 ZHOU Tao , MU Chunying , HAO Wenyuan , FENG Lianyong (1. China University of Petroleum, Beijing; 2. BGP Inc., CNPC) Abstract ：Lower oil prices have prompted international oil companies to slash exploration and development investment and reduce supplier cost, the geophysical prospecting business to decrease, the market to shrink, and the price of products and services to fall, reduced profit margins, and pushed the geophysical prospecting industry into depression. Meanwhile, geophysical prospecting companies’ stock prices have fallen rapidly, shrinking the companies’ market value; revenue and profit have declined so much that most geophysical prospecting companies have suffered heavy losses; free cash flow has decreased and business risk has risen. In response geophysical prospecting companies have taken a series of measures such as cutting cost and capital expenditure, laying off employees and reducing compensation, changing the asset model, divesting non-core businesses, downsizing the fleet, etc. In these