学术英语(管理)含课后答案_Unit 5_.pptVIP

Unit 5E-Business Text B Background information Dynamic-pricing model Name-your-price model: customers state the price they are willing to pay, and they must make the purchase when such a price is accepted by businesses. (e.g. P) Comparison-pricing model (e.g. P) Demand-sensitive pricing model (group discounts)(e.g.G) Bartering model (以货易货): offer one item in exchange for another (e.g. U) Rebates (退款): customers receive a rebate on every purchase. (e.g. E) Unit 5E-Business Text B Background information Advertising Major revenue models CPM (Cost Per M