贵阳市休闲旅游营销策略研究.doc

本 科 毕 业 论 文Guiyang city leisure tourismmarketing strategy research 作 者专业 二〇年月 本人郑重声明：本人所呈交的毕业论文，是在导师 指导下独立研究取得的成果。毕业论文中凡引用他人已经发表的成果、数据、观点等，均已明确注明出处。除文中已注明引用的内容外，不包含任何其他个人或集体已发表的论文。若有抄袭，愿承担一切后果。 特此声明 完成人签名： 2012 年 月 日 贵阳市休闲旅游营销策略研究 摘要：随着社会经济的不断发展，旅游越来越成为人们生活的重要组成部分。随着旅游业的发展，旅游在国民经济中的地位也越来越重要。各地政府纷纷把发展旅游业作为发展地方经济的支柱产业之一。休闲旅游作为旅游活动的高级层次,目前正逐渐成为旅游消费的主流和国内旅游发展的重要方向。休闲旅游强调的是旅游者的一种经历、身心体验、文化欣赏,满足人的心理和精神以及多方面发展自我的需要,是现代旅游发展的必然产物,也是“森林之城,休闲胜地”——贵阳发展旅游业的必然选择。但是由于贵阳市当前的休闲旅游还处于初级阶段,在发展中还存在对休闲旅游内涵认识不深刻、服务设施不完善、省外竞争大,省内产品雷同等问题,不尽如人意Guiyang city leisure tourism marketing strategy research Abstract：With the constant development of social economy, tourism is increasingly becoming an important part of life.With the development of tourism, tourism in the position in national economy is more and more important.The local governments have put the development of tourism as a pillar industry of the local economy development.Leisure travel as the tourism activities in the advanced level, is now gradually become the mainstream of tourism consumption and the development of domestic tourism is the important direction.Guiyang city tourism industry started relatively late, but in recent years, the rapid development of.Leisure tourism is emphasized tourists an experience, and experience, cultural appreciation, to meet the psychological and spiritual as well as many self-development needs, is the inevitable outcome of the development of modern tourism, but also the forest city, leisure resort -- the inevitable choice of Guiyang in tourism development.But as a result of Guiyang City, the current tourism is still at the primary stage, still exists in development of leisure tourism connotation understanding are not deep, service facilities is not perfect, foreign competition, the problem such as similar products, tourism marketing strategy is not just as one wishes. Key words: leisure tourism marketing strategy Guiyang tourism 目次 摘要 I 目次 II 1导