小米手机营销策略的研究.pdfVIP

I 万方数据 II 万方数据 目 录 第一章 绪论················································································································1 1.1 研究的背景、目的及意义···············································································1 1.2 国内外研究现状·······························································································1 1.2.1 国外研究现状····························································································1 1.2.2 国内研究现状····························································································4 1.3 本论文研究的主要内容···················································································7 第二章 小米公司基本情况介绍················································································8 2.1 小米公司基本情况介绍···················································································8 2.1.1 小米公司管理团队介绍············································································8 2.1.2 小米手机介绍····························································································8 2.1.3 小米手机销售情况介绍············································································9 第三章 小米手机竞争环境分析················································································11 3.1 小米手机PEST 宏观环境分析········································································11 3.1.1 政治法律环境····························································································11 3.1.2 经济环境··················································