工业设计专业英语Lesson16幻灯片.pptVIP

Logo Logo Lesson 16 成功的店面设计 是什么促使一位购物者停住脚步，想某个店家张望，然后走进去并且购买一件商品？如果这个购物者没有受到广告的影响，也没有在意店家的名字，那么他也许只是出于某种需求，或者说他产生了某种购物冲动，但在任一种情况下，店面设计和货品的呈现方式一定是激发其购物的因素，店面设计导致他停下来，施加注意力然后走进去，零销售的成败依赖于多种因素，包括成本，品质以及所销售商品的吸引力。店面的方位，服务的品质，货品的陈列和店面设计也很重要。但是很多成功的店家并不是在所有各方面都领先，他们的成功在于能够最大限度的获取购物者的正面响应。店面设计人员显然无法控制销售何种商品，服务的品质或者店面的方位，但是能够对货品的陈列作出决断，并且对于店面的设计负起责任 What motivates a shoppers stopped and, to a certain shops, then go in and buy a commodity? If the shopper is not affected by the advertising, also did not care about the name of the store, so he may be just for some requirements, or that he produced some shopping impulse, but in either case, the store design and presentation of goods must be arouse their shopping, store design led him to stop, put attention then walk into, zero sales success or failure depends on many factors, including cost, quality and the selling goods more attractive. Store location, the quality of services, goods display and store design is also very important. But many successful businesses is not leading in all aspects, their success is the ability to obtain maximum positive response of shoppers. Sell what goods store design personnel apparently unable to control, the quality of the service or store location, but able to make decisions at the goods on display, and take responsibility for store design. Logo dependent 依靠的 依赖的 merchandising 商品之广告推销 majority 多数，大半 impact 碰撞，冲击，冲突 knowledgeable 知识渊博的 Logo Click to edit Master title style if the shopper was not influenced by adverting and did not recognize the store name,he may have been motivated by need,or he may have made an impulsive purchase,but in either case,the store design and its presentation of merchandise were motivating factors.如果这个购物者没有受到广告的影响，也没有在意店家的名字，那么他也许只是出于某种需求，或者说他产生了某种购物冲动，但在任一种情况下，店面设计和货品的呈现方式一定是激发其购物的因素 Logo Diagram 1 builder 建筑者 Diagram 2 encounter 遭遇，遇到 fluorescent 荧光的 parabolic 抛物线 multiply 繁殖，增加 Diagram 2 refine 精炼 detract 转移 Logo Diagram 2 Diagram 1 Diagram 2 the store