Netflix： A New Business Model in the Distribution of Audiovisual Content.pdfVIP

Journalism andMassCommunication，ISSN 2160-6579 September2013，Vo1．3，No．9，575-584 … … Netflix：A New BusinessModelintheDistributionof AudiovisualContent TeresaOjer，ElenaCapap6 SanJorgeUniversity，Zaragoza,Spain Inthepasttwodecades，thedevelopmentofcertaintechnologies，inparticularIntemetnadmobiledevices(tablet PCs，laptops，mobiletelephones，etc．)，hasbroughtaboutnew habitsofconsumingaudiovisualproducts． predominnatly among theyoungestconsumers．A new demna dhasarisen thathaschanged the channelsof cinematographicexploitationna dhasallowedthegrowthofnew businessinitiatives suchasnew businessmodels ， fordistributingaudiovisualcontent．Thecentralaim ofthispaperistonaalysethisnew businessmodelandto identifythemainchraacteristicsofthepioneeringcompanyinthissectorNetflix． ， Keywords．businessmodels，on-demandcontent,Netflix Intr0ductiOn ThedevelopmentofInternet，thegrowthofmobiledevicesandthenew habitsofconsumingaudiovisual ， products-- particularlyamongtheyoungestconsumers．1haveIedtothecreationofnew businessmodelsfor theexploitationofaudiovisualproducts．An exampleofthisiscontentdistributionplatforms ． such asthe pioneersintheUnitedStates：NetflixandHulu，aswe