丰田汽车在华业务布局.pdfVIP

谱系图 OEMs 中国是丰田公司在东亚地区重要的市场之一。为了更好地覆盖该市场，它在合作伙伴选择上极有特点——北方与 区域生产销售影响力最强的一汽集团合作，在自己品牌影响力深厚的华南选择广汽集团结成联盟。 Toyota Motor’s business strategy in China 丰田汽车在华业务布局 Toyota Motor’s business strategy in China China has become one of the key markets for Toyota Motor in East Asia. To cover most of the market, the Japanese carmaker has chosen two powerful partners to build joint ventures. First Automobile Workshop (FAW), a No. 1 car giant in North China, and Guangzhou Auto Group in South China where Toyota is more influential in brand loyalty. 33 中国配套供应商 Chinese Automotive OE Suppliers Toyota Motor’s business strategy in China 丰田中国在华投资主要企业地理分布 一汽丰越汽车有限公司 丰田汽车金融（中国）有限公司 FAW Fengyue Auto Co.,Ltd. Toyota Motor Finance China Caoacity:10,000 units/year 丰田汽车（中国）投资有限公司 一汽丰田（长春）发动机有限公司 Toyota Motor China Investment Co FAW Toyota(changchun)Engine Co.,Ltd.