中国SNS网站盈利模式浅析及探讨.doc

中国SNS网站盈利模式浅析及探讨 早在1997年，国外就有人根据哈佛大学心理学教授Stanley Milgram(1934~1983)创立的六度分割理论（Six Degrees of Separation）创立了第一个SNS（社交）网站——SixDegrees.Com。之后，类似网站纷纷建立，如 Friendster，MySpace，Facebook等。国内的创业家们也不甘寂寞，追赶起了这股SNS热潮，SNS网站更是犹如雨后春笋般一个接一 个建立起来，如人人网(校内网)，开心网等。SNS作为web 2.0的代表，无疑是许许多多人都看好的。但是这些在创业之初都渴望在这个新的方向里抓住黄金的创业者们，如今安在？经过市场和时间的筛选，很多的名字如 今已经很少听见，要么被市场抛弃寿终正寝，要么在经济危机的煎熬中苟延残喘。剩下的只有少数取得了成功，直到现在仍屹立不倒，拥有众多的忠实拥趸。从这些 成功的网站中，我们可以汲取一些经验，考察他们的盈利模式，对于将来的互联网创业以及相关行业利用互联网来提升品牌价值的效率都大有裨益。 如何实现赢利，找到SNS网站的商业价值，正是本文试图探讨的问题。 本文首先阐述了SNS网站的由来和目前的发展情况，然后就现有SNS网站的盈利模式着重进行了阐述解读，之后对其盈利模式怎样才能行之有效走上可持续发展的道路进行了一定的分析探讨。 【关键词】 ?? 互联网 ???SNS(社交网站)?? 盈利模式 Profit Models of SNS Sites Abstract As early as in 1997, some people abroad constructed the first SNS (social network site) Web site – SixDegrees.Com by the theory of Six Degrees of Separation of Harvard University psychology professor Stanley Milgram (1934 ~ 1983). Thereafter, other sites quickly followed, such as Friendster, My Space, Facebook and so on. Subsequently, the domestic entrepreneurs are also eager to catch up with the SNS fever. SNS sites were springing up one after another, such as the R (X), K and so on. Among all of these sites, only a small number of them which until now still survive achieved success, with a large quantity of loyal fans; while most of other websites ended in failure for lack of capital or other causes like that. From these successful web sites, we can draw some experience and examine their profit-making model, which can help a lot the Internet business in future and benefit related industries using the Internet to enhance the efficiency of their brand value. In this article, brief introduction was given about the origin of SNS sites and current developments. Then the analysis of profit models of SNS sites was focused on, followed by the exploration on how to make their profit model effective. Key words:????? Internet????? ?????SNS?????????? Profit Models 目 录 一、SNS网站评述 （一）六度空间理论 （二）第一个SNS网站 （三）群雄纷争 二、SNS网站现有的盈利模式分析 （一）精准文字图片广告