颜色基本知识介绍.pptVIP

消费者对于颜色的反应 如何描述颜色 - 难以描述，传统方法是用颜色样品或色卡等 请读出字体的颜色 环境色影响效果 环境色影响效果 物体形状对颜色的影响 物体形状对颜色的影响 视觉残留 视觉残留 视觉错误 视觉错误 视觉错误 谢 谢！ Results from Physical interaction of light energy with an object and Subjective experience of observer. Subjective - Explain (personal) Psychophysical - Mental / Physical Color is a response evoked by the combination of the eye detecting the light and the brain interpreting the input as a sensation of color and intensity. Associate colors with certain products. Pepto Bismol pink. Owens Corning fiberglass - pink panther. Coca cola red. Can you imagine walking into th