青岛国际会展业的发展现状及对策.docVIP

摘 要 近年来，随着我国经济的持续快速增长，以及与世界各国经济贸易的进一步加强，作为我国第三产业的会展产业进入了快速发展期，并对国民经济的发展起到了重要的促进作用。但是目前我国会展产业主要是政府办展，这无疑影响了会展业的市场化进程。本文主要分析了当前青岛国际会展业的发展现状，并将发展现状将青岛的会展业与其他主要的会展城市进行了比较，通过数据和图表分析出青岛目前国际会展业发展存在的问题，主要包括：产业发展市场化程度不足、品牌竞争力不强、相关法律法规不健全、基础设施不完善和会展人才欠缺等。针对这些问题通过实地调查与问卷调查的方法分析出影响国际会展服务业发展的因素和评价指标。通过对影响因素及关键指标的分析，提出了相关问题的解决措施以及进一步提升青岛国际会展服务质量的建议。 关键词：国际会展业；服务质量；会展经济 Research On International Convention Exhibition Development Situation and Problems Countermeasures in Qingdao Abstract：With economic globalization, the international exhibition industry in the country has developed gradually, our exhibition industry as the third industry entered the phase of rapid development, and plays an important role in promoting the development of national economy. But mainly the current exhibition industry is the government-run show which affects the mercerization of exhibition industry. According to the domestic and international exhibition industry development present situation, this article analyzes the current development of Qingdao International Convention and Exhibition industry status quo, and through comparing the current development, the exhibition with other major cities, finds that those existing problems include mercerization insufficiency of industrial development, weak brand competitiveness, imperfection of related laws and regulations, the imperfect infrastructure and lack of exhibition talents, etc. This article analyzes the effect of the development of international exhibition services and the evaluation index through on-the-spot investigation and questionnaire investigation methods, and works out the solutions to the problems of Qingdao international exhibition industry development and suggestions to enhance the quality of Qingdao international convention service in the further side. Keywords: Exhibition industry; Quality of service; Convention and Exhibition 目录 1引言 1 1.1问题的提出 1 1.2研究目的与意义 1 1.3研究内容和结构 2 1.4研究思路和方法 2 1.5国内外研究现状 2 2国际会展服务业的相关理论 5 2.1会展经济乘数效应理论 5 2.2会展管理流程