创业策划书carefreecabin__悠然小屋校园推广方案(最.docVIP

“Carefree cabin” ——悠然小居校园推广方案 学校：闽江学院 系部：海峡学院 专业：11级电子商务 团队：e路畅想 团队队长：魏炜 团队成员：詹文娟、邱凌云、余婕、陈哲睿 目 录 一．团队介绍······················································4 （1）关于“e路畅想”··············································4 （2）成员分工·····················································4 二．选题经过······················································4 （1）项目背景·····················································4 （2）需求分析·····················································5 三．市场分析······················································6 （1）总体市场·····················································6 （2）细分市场·····················································6 （3）竞争对手分析·················································7 （4）SWOT分析····················································8 四．产品与服务····················································9 （1）关于产品·····················································9 （2）产品总类·····················································10 （3）服务·························································10 （4）顾客关系·····················································11 （5）销售流程图···················································12 五．项目运营······················································12 （1）基本运营·····················································12 (2) 经营策略·····················································13 （3）方案推广·····················································14 （4）我们的网站——carefree cabin·································17 （5）我们的微博——悠然小居时代···································17 （6）盈利模式·····················································17 六．财务··························································18 （1）前期准备预算·················································18 （2）运营中财务预算···············································23 （3）后期预算·····················································24 （4）预计现金流量表···············································24 (5)盈利能力分析 ················································ 25 七．客服与服务流程·····················