毕业论文外文翻译_营销策略.docxVIP

毕业论文外文翻译 课题名称：叁点零易货交易所营销策略研究 院 系： 财经学院 专 业：工商管理（金融企业方向） 姓 名： 指导教师：二〇一五年十月外文翻译专业：工商管理（金融企业管理方向） 班级：12级本科（3）班作者：涂志鹏 指导老师：郑璐外文原文：Strategic?marketingNo?matter?how?good?the?organizations?products?or?services,?unless?their?value?can?be?communicated?to?potential?customers,?the?organization?will?fail?in?its?mission.?This?communication?is?the?responsibility?of?the?marketing?function?within?the?organization.?According?to?the?American?Marketing?Association,?marketing?is?an?organizational?function?and?a?set?of?processes?for?creating,?communicating?and?delivering?value?to?customers?and?for?managing?customer?relationships?in?ways?that?benefit?the?organization?and?its?stakeholders.?Strategic?marketing?examines?the?marketplace?to?determine?the?needs?of?potential?customers?and?the?nature?of?the?competitors?in?the?market,?and?attempts?to?develop?a?strategy?that?will?enable?the?organization?to?gain?or?maintain?acompetitive?advantage?in?the?marketplace.?Operational?marketing?is?built?upon?the?foundation?set?by?the?strategic?marketing?function?and?implements?various?plans?and?strategies?(including?a?development?of?the?appropriate?marketing?mix)?to?attract?customers?and?foster?customer?loyalty.?Methods?for?Product??Service?Marketing??There?a?number?of?ways?to?market?ones?products?or?services?including?advertising,?direct?response,?sales?promotions,?and?publicity.?However,?unless?one?understands?the?needs?of?the?customer,?the?market,?and?the?industry?as?well?as?the?strengths?and?weaknesses?of?the?competition,?these?approaches?are?unlikely?to?be?successful.?Strategic?marketing?helps?an?organization?sharpen?its?focus?and?successfully?compete?in?the?marketplace.?Strategic?marketing?is?concerned?with?two?components:?The?target?market?and?the?best?way?to?communicate?the?value?of?ones?product?or?service?to?that?market.?The?development?of?a?viable?marketing?strategy?depends?on?several?key?d