中国体育用品销售渠道的现状与发展前景.ppt

Sports ﹒ Fortune体育﹒ 财富 How to make business in Chinese Sporting goods market 如何进入中国体育用品市场 Contents 目 录 中国体育用品市场的现状与机会 Current status of Chinese sporting goods market and opportunities 中国的体育用品通路形态 Marketing channels of Chinese sporting goods 国际品牌如何成功的进入中国体育用品通路 How can international brands successfully enter the Chinese sporting goods marketing channel 中华体育网简介 Overview of 中国体育用品市场的现状与机会Current status of Chinese sporting goods market and opportunities 1、从数字看中国体育市场 1. Chinese sports market in numbers 2000年我国16岁以上的体育人口达到18.3%,这是在我国人口总数迅速增加的情况下增长的比例数。 In 2000, sports population over 16 years old reached 18.3%. This growth rate occurred as a result of rapid increase of total population in China. 性别分布：男性占56.6％，女性占43.4％. Percentage by sex: Male accounting for 56.6%; Female accounting for 43.4%. 目前估计以每年1%左右的速度递增。 Currently the estimated growth rate is about 1% each year. 我国城乡居民以家庭为单位全年体育消费平均为397.42元。 Of the residents in towns and countryside in China, the average sports related consumption is 397.42 yuan per household per year. 到21世纪中叶,我国将进入富裕阶段,人口将稳定在15亿左右,如果按年人均1000元体育消费额算,那时我国一年的体育消费总额就将达到15000亿元 。 By the middle of the 21st Century, China will become richer, and its population will be fixed around 1.5 billion. If calculated based on an average sports related consumption of 1000 yuan per capita, then the total sports related consumption in China will be 1500 billion yuan per year. 2，Good News From China Market 2008年北京奥运会拉动体育经济效应 2008 Beijing Olympic Games will bring about sports economic effects 政府全民健身工程牵头市场消费 The government advocated national sports movement will give an impetus to the market consumption 国民平均所得及消费水平持续升高 Steady increase of average national income and consumption 非典过后消费者健康意识抬头 Consumers’ awareness of health improved after the SARS epidemic 青少年族群消费实力巨幅上升 Youngsters’ consuming capacity sees a huge increase 体育人口发展仍远未达饱和，潜力丰厚 Unsaturated increase of sports population represents high potentiality 市场空白点多，商机无限 Numerous blank areas in the m