包装设计毕业论文“永乐”牌天然气泡橘汁饮料.pdfVIP

商品包装设计——“永乐”牌天然气泡橘汁饮料 摘要：在经济高速发展的今天，包装设计成为了人们日常生活中不可缺少的一部 分，包装的领域也在不断扩大，已不仅仅局限于具体的商品，各种服务的包装、 企业的包装也日新月异。进入超市，琳琅满目的商品，首先吸引消费者的是其包 装设计，好的包装设计也成为人们区别商品、购买商品的主要参考因素。商家和 设计师也在不断推陈出新，商品的包装设计不断创新，以便吸引消费者。在众多 的商品中，饮料包装更是日新月异。饮料作为人们日常生活中经常购买的一种商 品，尤其作为出行的必需品，购买饮料，消费者对于包装以及造型的要求，更加 苛刻。已经不再满足于包装的基本功能，保护商品，更加注重它的延伸价值。比 如：出行是否方便携带，外出的气候条件是否影响饮料的品质等。这些因素，也 融入到消费者对于包装设计的要求中。经济与社会的发展是运动环境中的饮料包 装设计的前提条件，市场与消费的需求是运动环境中包装设计的基础。生活方式 与使用是运动环境饮料包装设计的主要内容，满足和丰富运动环境饮料包装是设 计的主要方面。通过分析国内外当前对于运动环境中的饮料包装设计研究的概况， 得出此类包装设计的优势和不足，进而为本文的撰写找到突破点，本文以永乐天 然气泡橘汁饮料为出发点进行研究。 关键词：永乐 饮料 设计 Abstract:intodayshigh-speedeconomicdevelopment,packagingdesignbecamean indispensable partof peopledaily life,packingareasarealsoconstantlyexpanding, has not only confined to the specific goods, all kinds of service packaging, the packagingisalsochangingoftheenterprise.Enteringasupermarket,widevarietyof goods,firstappealtoconsumersisthe packagingdesign,good packagingdesignhas becomepeopleto distinguish,the main referencefactorsto buygoods. Merchants anddesignersarealsoconstantlyupdating,commoditypackagingdesigninnovation, in order to attract consumers. In numerous goods, beverage packaging is also changing. Drink as people daily life often buy a commodity, especially as a travel necessities,buydrinks,consumerstothe requirementof packaging,and modelling, more demanding. No longer content with the basicfunction of packaging, protect the goods, pay more attention to the extension of its value. Such as: travel is convenienttocarry,outwhetherclimateconditionscaninfluencethequalityofthe drinks.These factors, but also intothe consumer to the requirement of packaging design. Economic and social development is the premise condition of beverage packaging design of sports environment, market and consumer demand is the foundation of sports environment packaging design. Lifestyle and use is the main content of environmental beverage packaging design, sports meet and rich sports envir