特百惠营销策略分析.doc

Tupperware Summary Tupperware Corporation, the famous plastic manufacturer, one of the most trusted names in housewares, leading the fashion of housewares. In the world, there are more than 70 subsidiaries and 100 direct distributors in almost 100 countries. In this report, we will analysis 5 aspect of the Tupperware Corporation. There are the environment, including the external environment and internal environment, SWOT analysis, STP analysis, marketing mix strategies, and some recommendation. Through the report you can understand the Tupperware Corporation, to know why they have high price, high reputation, good company image and beautiful, unique, durable products --- Plastic Container. Background Tupperware Corporation was found by Mr. Earl Tupper① who is an American chemist after the World War II in American. Tupperware made its debut in 1946 at the start of a revolutionary post-war period in history. Tupperware went into thousands of families as a brand of housewares. After a decade of success in the United States, Tupperware expanded into Europe in 1960 with a launch into the United Kingdom. In 1963, the company had a presence in six European countries and then launched in Japan and Australia. Tupperware also had sales offices in Africa and Latin America before 1970. Since then Tupperware Brands has expanded to almost 100 countries around the world under its eight brands Tupperware, Avroy Shlain, Beauticontrol, Fuller, Naturecare, Nutrimetics, Nuvo, and Swissgarde. They continue to break new ground. Today, Tupperware has more than 70 subsidiaries in the global, 15 subfactories, and more than 8000 products. The value is more than 2 billion dollars. Now, Tupperware Brands Corporation is the biggest manufacturer of Home Furishing in the world and a multi-brand, multi-category, direct sales company. Top 500 company in the world. The main product of Tupperware is plastic container. Use on Dry Storage, Fridge, Freezer, Serving, Preparation, Microwave Reheating,