连锁卖场-均价特卖培训.ppt

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连锁卖场-均价特卖培训

Small Value Fair ( Mar.13 – Mar.26 ) Bazaar Small Value Fair Period : Mar. 13-26 Small Value Fair Forecast Turnover In 14 days (Mar.13- Mar.26) Total: 3.8 Million Comparable: 3.5 Million Minimum 451 SKUS for Small Value Fair by Store SKU: 38 8% SKU: 129 29% SKU: 125 28% SKU: 114 25% SKU: 45 10% 10YUAN 8 YUAN 5 YUAN 3 YUAN 1 YUAN Fair SKU 4 Full Pages inside “General Discount 3” DM from Mar.16 to Mar.22 Each price point 20 items on DM, total 80 items Main Recommendation Order high quantity of the product to make volume display; All items are returnable All items should be displayed in the same location (store entrance, seasonal alley…); Strong and attractive decoration for big visibility, 1 basket with 1 price point; Big volume of merchandise on gondola and in basket; Can use additional specific location to do the display (parking area, shopping mall…); Implementation Recommendation Customer flow 1 Y 3 Y 5 Y 8 Y 1 Y 3 Y 5 Y 8 Y See picture attached…… TG 10 Y 10 Y Small Value Fair Good Practice Mar.2005 KM CP Jenny LiJian Small Value Fair Good Practice Mar.2005 KM CP Jenny LiJian BJ CYJ Lanny LI 137 0132 9108 Small Value Fair Good Practice Mar.2005 DL 2 Donny Wang Small Value Fair Good Practice Mar.2005 DL 2 Donny Wang Small Value Fair Good Practice Mar.2005 GZ WG Charles WU 135 4345 0405 Small Value Fair Good Practice Mar.2005 SZ ML Linda XIN 138 2881 0630 Small Value Fair Good Practice Mar.2005 WH WS Hans XU 138 0712 9838 Small Value Fair Good Practice Mar.2005 BAZAAR CHINA MERCHANDIZE Annexes

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