Herborist-final version佰草集海外扩张战略.pptVIP

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2017-11-27 发布于江西
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Herborist-final version佰草集海外扩张战略.ppt

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Herborist-final version佰草集海外扩张战略

Shanghai Herborist Cosmetics Agenda Company Profile PEST Analysis of England Italy Hofstede Analysis Cosmetics Industry Analysis SWOT Analysis Recommendation Entry Strategy Company Profile Presentation of the company Name: Shanghai Herborist Cosmetics Shanghai Jahwa went public in 2001 Launched in 1998 Organic cosmetics specialized in herbal cosmetics Present in China and France, Paris through Sephora (2008) Brand new business: SPAs Company Profile Business Concept and philosophy Chinese cosmetology : combines herbal essence and the latest modern biotechnical achievements Yin Yang philosophy: enable skin, body and spirit to reach ideal harmony and radiate natural, individualized and healthy beauty ? balance beauty and health Product Introduction Specially formulated with the herbal essences of Leonuri, Cortex Mori and Ginseng This light and melting cream can quickly penetrate into your skin, improve skin’s micro-circulation, balance skin hydration, and keep your skin moisturized and crystal clear for a whole day. All-day Arousing Extremely Moisturizing Cream PEST Analysis of UK Italy United Kingdom Italy Political Ranked 3rd trade partner in Euro Union (+) Ranked 4th trade partner in Euro Union (–) Security problem and powerless police forces (–) high corruption (–) Economics Currency : pound (–) PPP GDP : 2136847 (m $) (+) Real GDP growth rate:-4.20 (–) Market size for CT: 7433m (–) Exchange rate: go down (–) Inflation rate: 1.99 Currency: Euro (+) PPP GDP :1796599 (m $) (–) Real GDP growth rate:-5.10 (–) Market size for CT: 8550 m Exchange rate: go up (+) Inflation rate : 2.36 PEST Analysis of UK Italy (Cont’d) United Kingdom Italy Sociality Population