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Chapter 8
THE ASSURANCE PARADIGM
Organisational Semiotics Applied to Governance Issues
Hart Will and Darren Whobrey
School of Public Administration, University of Victoria, B.C., Canada and School of
Information Systems, Technology and Management, University of New South Wales, Australia
Abstract: Major organisational scandals, such as the Enron accounting fiasco and the
demise of Arthur Andersen, have driven the financial world to seek more
rigorous methods for explaining and possibly regulating financial reporting
and auditing. As the principal guarantor of information quality, the public
accounting sector is presently confronted with a credibility gap that it tries to
bridge with an assurance paradigm. In this paper the growing demand for, and
reliance on assurance techniques, is discussed from the semiotic point of view.
Using this as an increasingly more important applications domain, the
organisational semiotic modelling requirements of a methodologically tenable
assurance approach are set out. Based on a review of current modelling
techniques, extensions are suggested that would be needed to support the
objectives of the public accounting sector in its adoption of organisational
semiotics to governance issues.
Key words: accountability, assurance, audit, risk, risk management, integration, modelling,
organisational semiotics, technologies.
1. INTRODUCTION
The recent scandals in commerce, such as the demise of Enron and
WorldCom as auditees and
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