Internal Audit Handbook（2007）D12-Marketing of Internal Audit.pdfVIP

Special Topics and Supplementary Discussion D | 12 | 12.1 Marketing of Internal Audit Internal Marketing 12 Marketing of Internal Audit 12.1 Internal Marketing Key Po I nts ••• • By providing quality audit results quickly and making objective and useful rec- ommendations, Internal Audit can effectively market itself throughout the or- ganization. • To reach all those with an active or passive interest, Internal Audit should offer different forms of information. • Internal Audit should use the company’s intranet, distribute printed documents, hold information events, and draw attention to its work in publications. • Audit surveys are also part of Internal Audit’s internal marketing. Internal Audit performs its activities as staff department of the Board and provides AuditAudit QualityQuality audit results to the auditees on a confidential basis. The best form of marketing for Internal Audit is to make the results of any type of audit available as quickly as pos- sible and in the best possible quality. The reliability and objectivity associated with such a practice are recognized by the organization and help the department build a relationship of trust. Compliance with the audit principles and a convincing re- porting system help safeguard the department’s reputation across all levels of the organization. A second internal marketing technique, which should occur naturally as a result RecommendationsRecommendations of an effective audit process, is the implementation of all the recommendations from the audit report. If the audit results are integrated into corporate p