BCG培训文件，非常实用.ppt

WRITING CLEAR AND INTERESTING SLIDES 2005，Shanghai WRITING CLEAR AND INTERESTING SLIDES TODAY’S OBJECTIVE To give you the tools to write slides that communicate the results of our work in a way that helps clients understand, accept, and use those results This session will help you through the process of writing slides From choosing the most appropriate slide type – words, tables, graphics To writing a slide that is clear and interesting WHAT PUZZLES YOU OR CHALLENGS YOU THE MOST WHEN WRITING SLIDES? WRITING CLEAR, SUCCINCT, AND INTERESTING SLIDES How to use slides in a presentation How to choose among words, tables, graphics How to display information on slides effectively STRONG GROWTH IN OTHER PRODUCTS OFFSET BY PARTS’ DECLINE THE REDESIGN PROCESS INVOLVES FOUR DISCRETE STAGES Current Organizational Structure THE 36” LIFTER DOMINATES SALES AND PROFIT1992 Product Family Profitability PREMIUM LOW CALORIE SWITCHING OCCURRING WITHINPREMIUM SEGMENT, NOT NEAR PREMIUMHalt the Leaks to Competitors Good slides are: Bad slides are: WRITING CLEAR, SUCCINCT, AND INTERESTING SLIDES Good slides, bad slides How to use slides in a presentation How to choose among words, tables, graphics How to display information on slides effectively SLIDES ARE VISUAL AIDS Focus the audience’s attention on message Help explain the message Provide another means for the audience to process the information Reinforce the message–aid to memory Should not compete with the presenter Presenter is primary means of communicating difficult to read and listen at the same time SLIDES ARE ALSO A RECORD OF THE PRESENTATION Left behind for clients to read Creating tension between The need for a stand-alone explanation and The need for a simple visual aid SEVERAL COMPROMISES ARE POSSIBLE Prepare report or annotated slide book as leave-behind Display information more effectively Choice depends on Complexity of message Desired future use of presentation COMPROMISE M