工商管理英语-Unit 6 市场营销.pptVIP

* * Unit 6 市场营销 Part A 市场营销：概论 Part B 市场营销研究：概论 I. Language Focus Para.4：The sales era was characterized by a belief that customers were reluctant to buy, in part because so many companies were competing for their attention. 此句中belief后接一个由that引导的同位语从句，characterize意为“具有……特征”，代词their在这里指代的是customers。 Para.5: The marketing department era saw the view of selling as a larger activity than that of the individual sales representative “overcoming” the objectives of buyers. 此句中see…as意为““当作”，that代指activity。 Para.12: For example, if an automobile manufacturer changes the features of a