淘宝市场的利与弊.ppt

Report on An Improvement for Taobao Outline : General situation in TaoBao TaoBao,founded in May 2003 and was financed by the best B2B webside Alibaba,which is the biggest network retailing business in China. TaoBao committed to building a leading global network retailing business circle and the world‘s largest personal trading website. General situation in TaoBao Its business across C2C (consumer to consumer), B2C (business to customer ) The original money of c2c are charged from: General situation in TaoBao The Development history In 2003, TaoBao is formally established. In 2004, TaoBao achieved breakthrough growth in the intensive competition. In 2005,TaoBao took the place of its rival--eBay, and it is top 1 in the network retail business . General situation in TaoBao The Development history In 2006, became the biggest shopping website in Asia. At the same time ,A number of Chinese cyber citizen dramatically increased and break though 1 billion. In 2007,TaoBao developed into the biggest network retail business in Asia. Its annual volume of business break through 400 billion. General situation in TaoBao The Development history In 2008,it started Big TaoBao strategy. In 2009,The sum of business transactions closed to 100 billion. On the other hand,the registered users of AliPay over 100 million. In 2010, Taobao started the China-Japan network platform with SOFTBANK Corporation. In the same year ,TaoBao started a reform. General situation in TaoBao The market strategy of TaoBao General situation in TaoBao TaoBao’s strengths: Perfect payment system The security of TaoBao’s Payment System(by Alipay) is close to the banking system: Security controls of password Mobile validation of payment Account validation Variety of payment method: E-currency payment Credit card payment Cash on delivery(C.O.D.) Outlets payment Please see the table The unique physical distribution gateways TaoBao has its own logistics service. The