【精选】江苏省常州市西夏墅中学高中英语 Unit1 Advertising Project课件1 牛津译林版必修4.pptVIP

* Book 10_课件_U1_Reading2-8 * * * * * 通过两组图片将学生的思绪带回本单元主题，重新引发他们对广告的注意力，以旧带新，自然导入本课。 * 帮助学生通过听录音和回答问题初步理解阅读材料，并获取有关广告宣传单的基本信息。 * 引导学生通过详读阅读材料，更好地理解文章并了解策划广告宣传活动的主要环节。 * 启发学生注意文章的段落结构，复习说明文的阅读策略，为策划宣传单做准备，同时培养学生的合作学习能力。 * 帮助学生掌握阅读材料中的主要的词汇和习惯用法，为完成广告宣传单做准备。 * 通过作业巩固本堂课的学习成果，为完成下一部分任务所铺垫。 * Project 1Developing an ad campaign Unit 1 课件描述： 本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的广告宣传单来学习和使用英语。 Lead-in From the two groups of pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily life. Comprehension Listen and understand 1. What is an ad campaign? 2. What media can you use in an ad campaign? 3. What questions should we first consider? An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc. 1. Who is the audience for your ad campaign? 2. What do you want your ad campaign to say? 3. How do you reach your audience? To build an ad c_________ Step One *have a clear g____ and t_____ audience in mind; *do a little r_______ and you can c_____ right m______ for the right people. Step Two *gather i_________ from your research; *It is important to always try to a_____ to the way The audience will r_____. Step Three *use different m____ to get your message a_____ *decide what a________ you want to use to r_____ your audience. ampaign oal arget esearch reate essage nformation ppeal eact edia cross pproach each Reading for detailed information: Main idea of each paragraph Para. 1 Para. 2 Para. 3 Para. 4 the definition of an ad campaign/ what an ad campaign means the target audience and how to determine the target audience what the ad campaign says how to reach the target audience Read and understand Why is anti-smoking chosen as the subject of the ad campaign? 2. What is the main aim of the anti-smoking campaign? Every year m