增城牛仔网店营销策略研究.docVIP

增城牛仔网店营销策略研究 　　摘要：随着互联网的不断创新和发展，网络已经渗透到社会生活的各个领域和空间。企业的一系列经营也随之发生了很大的改变。特别是近年来商务发展迅猛到今天的逐渐成熟，在互联网上开展经营活动渐渐取代旧的经营模式并且成为企业的重要经营战略。网络的普及为企业的零售业务发展提供了良好的平台。网络营销逐渐兴起。网络上出现了各种等级和类型的零售网站。其中发展最具成熟的应当属于阿里巴巴集团旗下的淘宝网。随着淘宝网的不断发展壮大，淘宝网在网络零售行业独占鳌头，在网络零售市场占主导地位。本文主要站在淘宝店?卖家的角度深入探讨网络营销策略，分析当前增城牛仔服装网络市场存在的各种问题；给出发展牛仔服装行业的可行性营销策略；对未来网络牛仔服装行业进行发展和壮大。本文重点从调查增城牛仔行业以及市场方面深入研究，通过数据反馈探讨了牛仔服装淘宝店铺卖家可采取的网络营销策略，如淘宝店铺网络营销中如何最大限度地提高牛仔消费量，并且试图从用户购买行为中分析出相关营销数据，帮助淘宝卖家树立基础的营销策略理念。本文主要探讨如何通过立品牌形象， 性价比竞争，以及从进货的方面上等提高消费额的可行性策略。 　　Abstract： With the continuous innovation and development of the Internet， the network has penetrated into various fields and space of social life. Enterprises business operations have also changed a lot. In particular， in recent years， with the rapid development of business， to carry out business activities on the Internet has gradually replaced the old business model and become an important business strategy. The popularity of the network provides a good platform for the development of the retail business. Network marketing gradually rises. There are various levels and types of retail sites on the web， in which Taobao of Alibaba Group is the most mature one. With the continuous development and expansion of Taobao， it occupies a dominated position in the online retail industry. This paper mainly discusses the network marketing strategy from the perspective of Taobao shop sellers， analyzes the problems existing in Zengcheng jeans clothing network market， proposes the feasible marketing strategy of developing jeans clothing industry， to develop the future network jeans clothing industry. This article focuses on the investigation of Zengcheng jeans industry and market， discuses the network marketing strategies of sellers through the data feedback， for example， how to maximize the jeans clothing consumption in network marketing， and tries to analyze the relevant marketing data from user buying behavior to help Taobao sellers to establish the basic marketing concept. This articl