简洁商务模板之公司危机公关与危机管理crisis-management【国外优秀商务ppt模板】.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * Crisis Management Crisis Management Basics “No comment” fuels hostility Always try to be helpful Be aware of deadlines Befriend journalists before the crisis hits Crisis Management Tips Appoint a spokesperson who is personable and credible Set up a central place where media and the public can get info Keep the information coming Be accessible and return all calls Be honest Examples of Crisis Management Odwalla Exxon Case Study Odwalla juice e-coli outbreak in 1996 Health officials in Washington state informed the company that they had dis