服装市场营销中英文版.doc

Fashion sportswear s investigation report 1.Table of Contents 2.abstract 3.general introduction 1.1 background 1.2 aim and objectives 4.scope of study and methodology 5. The body of research 6. main statistical result 7. analysis by synthesis 8. conclusion and proposal Appendix one: questionnaire Appendix two: questionnaire picture Abstract: Along with the socio-economic development, the apparel industry has been booming, while younger fashion consumer groups attracted more and more attention. (Young, hip consumers refers to between the ages of 15 to 35 years old Demand for garments with a strong conditions but the economic are not very enough groups, generally are college students or just into the societys inauguration) As the younger fashion consumer groups, making it different from other societies the consumption psychology and behavior of consumers. They have advanced consumer attitudes, but restricted by its economic strength. Strong consumer demand, it will make them appear irrational consumption or some other consumer issues. Thus, through clothing to young, hip consumers consumer survey and research, we can grasp the new trend in consumption. general introduction ： 1.background，aim and objectives In order to understand the young, hip consumers demand for clothing, as well as young, hip consumers perception of clothing, what needs to be improved, through clothing to young, hip consumers consumer survey and research, we can grasp the new trend in consumption. 2, research topic----young fashion consumers for investigation of smart casual clothing. I hope that through this study to know the younger fashion consumer demand for stylish casual wear. Such as the product, series, pricing, channel marketing needs. Consumers like what kind of products, such as color, fabric, pricing and promotions and other preferences. scope of study and methodology: (A) the scope of sampling this survey targeted at school students and the school-age population (b) sampling survey tak